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Optimizing A Supply Chain Starts With Understanding

The team at Shippabo hears business leaders say the same thing again and again about their company’s supply chain:

“We’ve cobbled together a supply chain that functions, but we need to optimize our shipping process. I need a supply chain that’s more than just the sum of its parts.”
Whether your business is building or scaling, we believe that to set up your supply chain for success, you must start with these two things.
  1. First, understand each and every component of your supply chain, from start to finish.
  2. Second, prioritize visibility and communication in shipping efficiently.

Supply chains are complex — shipping your containers from point A to point B involves more than just freight forwarding. Shipping efficiently requires an ecosystem of shippers, compliance experts, consignees, and yes, freight forwarders all working together and communicating seamlessly.

Take IKEA, for example.

Ikea is the world’s largest home furnishing retailer, with 300+ stores across 37 countries. It’s also has one of the industry’s most efficient supply chains, despite operating at massive scale: IKEA buys and ships products from over 1,800 suppliers in 50+ countries.

How has IKEA optimized its supply chain? After reviewing every step of its shipping process, IKEA committed to amping up communications across its supply chain, from its suppliers to its logistics managers. The change paid off: IKEA took in $35 billion in sales in 2013.

At Shippabo, we’re here to help you understand each and every component of your supply chain. This eBook gives you an overview of what a seamless supply chain looks like in order to help you understand your shipping process’ moving parts — so that ultimately, you can optimize and drive your business forward. You can download it for free below.


We’re also here to help you optimize your supply chain. Our platform and our team help shippers connect the dots and inject communication, visibility, and actionable data across the shipping process for faster inventory turn and easier pre-planning.

I hope you find our eBook overviewing supply chains helpful.

— Nina Luu, CEO of Shippabo

Nina Luu
Nina Luu
Nina is the CEO and co-founder of Shippabo.

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