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Sep 26, 2023

Visibility vs. Visualization: What's the difference?

Learn why visibility data is only half the story when it comes to getting a complete picture of your supply chain and how supply chain visibility goes beyond data to deliver real-time insights that help you identify and anticipate problems.

Logistics professionals face countless challenges that can impact their supply chain. Most of the time, the reason for these mishaps is due to unclear, uncentralized visibility into data, insights, and communication.

Supply chain visualization solutions are helping to bridge the gap and give logistics teams the clarity needed for scenario planning and risk management.

But how do supply chain visualization solutions differ from all the supply chain visibility solutions in market?

In this article, we’ll explain why visibility data is only half the story regarding getting a complete picture of your supply chain and how supply chain visibility goes beyond data to deliver real-time insights that help you identify and anticipate problems.

Visibility Data is Only Half the Story


Many software products available to the logistics market provide importers with data about their shipments. They typically use a combination of GPS and map-based tracking data to give importers location information for their shipment, container and even a specific SKU.

This visibility data is used as a standard tool to give logistics managers an accurate snapshot of where their shipment is located and provides an approximate ETA, but it is typically available only to teams dedicated to managing the technical details of a shipment.

Without an end-to-end view of the entire supply chain, it's difficult to deliver high master-quality data that’s usable by all business teams. And without context, it is simply static information that the data logistics manager can use in the course of his or her analysis, but doesn’t deliver actionable insights.


Visualization and Decision Intelligence is the Other Half


Supply Chain Visualization software not only delivers an end-to-end view of the supply chain, but goes beyond data to deliver real-time insights that help you identify and anticipate problems.

These insights bring the clarity you need for scenario planning and risk management in the wider context of your supply chain; logistics, operations and finance teams can quickly make informed business decisions. 

With this approach, your visualization solution does the heavy data-lifting and processing, so that you can free your logistics team from the labor-intensive work they often perform to manipulate and analyze often-scattered data. With a shared, single source of truth,  teams can translate insights into action. 


The Shippado Platform: Designed for Your Business


Shippabo delivers a unified platform based on a single, shared source of truth. Generated insights leverage historical and current real-time data to deliver a dynamic portrait of the shipment lifecycle as a whole, from milestone-level updates to product delivery - one that can be viewed in context by each team, and lets global teams work together based on a shared understanding.   


With an integrated suite of business-oriented tools, embedded in a familiar and customizable dashboard interface - leveled-up with integrated dynamic graphics - our visualization approach delivers:

  • Global End-to-End Tracking for any shipment, regardless of freight forwarder
  • Highly-Accurate Predictive Intelligence that provides both milestone-level and final delivery insights
  • Dedicated Tools for logistics, operations, and finance that provide teams straightforward access to shipment insights, delivered in context to integrate seamlessly with their business flows
  • Product-Level Tracking that enables inventory insights from factory through final delivery
  • Real-time Graphic Visualizations that tell a story, making your data insights easy to understand
  • Embedded Communications Tools that bridge time zones and let you embrace the power of teamwork.

The Shippabo Platform integrates these elements into a single, seamless, and intuitive interface that lets you bring your global teams and suppliers together to take actions that drive your business forward.

Learn more about Shippabo Visibility today.

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